Background & Research

This is not about
selling you something.
It never was.

Andy Thomson Chief Alchemist · Zeta Potential

Where it started

Eighteen years of paying
close attention.

For almost 20 years I rode road bikes somewhat seriously. Not competitively, just consistently. A hundred and fifty kilometres a week, most weeks. It was the discipline that kept everything else in order.

What that kind of sustained physical output does, over time, is make you pay attention to your body in a way most people never have to. You notice things. You develop a reasonably fine-grained model of how your body responds to what you do, and don't, put into it. You stop accepting vague answers.

A few years ago my GP, looking at my bloodwork, suggested I consider statins. Standard protocol: cholesterol numbers outside the reference range, standard recommendation, here's the script. My GP is a family friend of many years. I trust him. But I'd already been researching this territory and my gut said no.

So at my GP's suggestion I got a calcium score, a CT scan that directly measures arterial plaque and gives you a far more precise picture of actual cardiovascular risk than cholesterol numbers alone. And I underwent a full cardiac stress test with a heart specialist.

The specialist looked at everything in front of him and reached his own conclusion. Based on the evidence, statins were of no benefit to me. Going deep enough into a question to change a medical outcome, and having the most qualified person in the room confirm you'd read it correctly, sent me further down a path I'd already started walking.

If the standard answer wasn't right there, what else was worth examining more carefully?

The discovery

A charge that keeps
your blood moving.

What I found, reading the research in depth, was a body of work around something called zeta potential.

The simplest way to describe it: zeta potential is the electrical charge on the surface of particles suspended in a fluid: in this context, your red blood cells in blood. That charge is what keeps them apart. When it's healthy and maintained, red blood cells repel each other, move freely, and can do their job with maximum surface area: transporting oxygen, disposing of carbon dioxide, the fundamentals of a functioning body.

When that charge degrades, through mineral imbalance, chronic low-grade dehydration and the accumulated load of a modern lifestyle, cells start to clump. Blood viscosity increases. Flow slows, first in the smallest vessels, then progressively larger ones. Every cell in your body gets slightly less of what it needs.

The cumulative effect, over years, looks a lot like what most of us accept as the normal arithmetic of getting older. Less energy, slower recovery, foggier thinking. Running on six cylinders instead of eight.

Most of us have actually felt both ends of this spectrum without ever having a name for it. The sluggish, stagnated feeling that arrives for no obvious reason? That's often the signature of blood that isn't moving as freely as it should. And conversely, most of us have experienced a sudden unexpected clarity: after a swim in the ocean, a walk barefoot on grass, a glass of genuinely clean water after a long flight. That's not coincidence or placebo. That's a brief, partial restoration of zeta potential, and the body noticing it immediately.

The research goes back further than you'd think. A scientist named Thomas Riddick was publishing on this in the 1970s. More recently, a biophysicist at the University of Washington named Gerald Pollack has done serious, peer-reviewed work on the fourth phase of water and its implications at the cellular level. This isn't fringe material. It's simply not the kind of thing that ends up in a GP's waiting room, because there's no pharmaceutical angle, and no one with a marketing budget behind it.

The science underneath

Water that behaves
like a liquid crystal.

Pollack's work on what he calls Exclusion Zone water fills in a piece of this that I found particularly compelling. Under the right conditions (a negatively charged surface plus ambient infrared energy, which the body produces constantly), water doesn't stay as ordinary H₂O. It reorganises into a connected network that behaves like a semi-solid liquid crystal.

This structured water creates much of the body's internal architecture all the way down to the cellular level. It forms frictionless barriers between surfaces, protects cells from external damage, and maintains cellular integrity. It's foundational in ways that conventional hydration science doesn't adequately capture.

Here's what I find most striking about the heart's role in all of this. As blood flows through the chambers in a vortexial pattern and exits through the valves, the heart actively imparts a negative charge onto individual red blood cells. Every beat.

The heart isn't just a pump. It's constantly working to maintain the zeta potential of the blood passing through it. When we undermine that charge through what we eat, drink, and breathe, we're working directly against what the heart is trying to achieve. It's doing its part. The question is whether we're doing ours.

What degrades it

The modern load

A list that reads like
ordinary modern life.

This is where it gets uncomfortable, because the list of things that actively degrade zeta potential describes most of what surrounds us every day.

EMF Exposure

WiFi routers measurably shrink exclusion zone water at a cellular level.
Blue Light

Emitted by every screen, it breaks down liquid crystalline water at the cellular level.
Processed Foods

The cumulative ionic load of a modern diet actively works against cellular charge.
Chlorinated Water

Tap water carries a positive ionic charge that competes with cellular stability.
Environmental Pollutants

Accumulated positive ionic exposure from the environment and atmosphere.
Mineral Imbalance

The sodium dominance of modern diets disrupts the potassium-rich intracellular environment.

The common thread through all of it is ionic imbalance: too many positive charges, not enough negative ones to maintain the electrical environment the body depends on.

What restores it

Restoration is achievable.

The good news is that some of the methods are things many people already do, without understanding why they help.

  • Infrared saunas:

    among the more powerful options. They support liquid crystalline water directly and also discharge positively-ionised sweat.
  • Earthing:

    walking barefoot on grass or soil. Appears to work primarily through altering zeta potential rather than the vaguer 'negative ions' mechanism it's usually attributed to.
  • Epsom salt baths:

    genuinely effective at supporting ionic balance through transdermal absorption.
  • Clean water:

    reverse osmosis or distilled. Tap water's positive ionic charge actively competes with what you're trying to achieve.
  • The oral route:

    which is where Riddick's research becomes directly actionable, and where the idea for Zeta Plus began to take shape.
The formulation

Why it's built the way it is

Two ingredients.
A specific ratio.
A liquid format.

Riddick tested systematically across sodium, potassium, and various salt forms. The result was unambiguous: citrate was the most effective anion for stabilising zeta potential in the human body.

Zeta Plus: Active Ingredients
Potassium Citrate
Primary electrolyte · Ionic dispersant

A 1:3 electrolyte that acts as a dispersing agent for the bloodstream. Highly bioavailable. Potassium is one of the body's most essential minerals, responsible for nerve signalling, muscle contraction, and fluid balance.

Potassium Bicarbonate
Alkalising agent · pH buffer

Raises the solution to a pH of 6.0 to 8.4. Riddick was emphatic that maintaining pH above that of blood, 7.4, was critical for the ionic environment to function as intended.

Why liquid format matters:

The liquid format isn't a marketing consideration, it's a functional requirement. The compound has to be adequately diluted to work. This is why capsules and tablets cannot achieve the same outcome. The delivery mechanism is inseparable from the mechanism of action.

One sachet mixed into a litre of clean water makes your concentrate. Your daily dose is 30ml of that, two tablespoons, in a glass of clean water each morning, thirty minutes before food. That's the protocol. Nothing more complicated than that.

No fillers. No flavours. No preservatives. Built directly on Riddick's research, formulated because I wanted to know exactly what was in it and exactly why each component was there.

What That Means On The Label

0 g
Sugar, sweeteners or flavours
0
Stimulants or caffeine
2
Ingredients, each with a documented role
1 L
Of concentrate from every sachet

Personal results

What happened
when I used it.

I've been taking it long enough to have an honest view. I'm not making medical claims. I'm telling you what happened to me, and to a number of others who used it alongside me in the early stages, because I wasn't the only guinea pig.

Sustained Energy

The afternoon energy dip I'd quietly normalised is gone. Consistently.
Mental Clarity

Clearer thinking, reliably. The kind of mental sharpness I'd attributed to good days rather than anything systemic.
Better Sleep

Sleep that actually feels like recovery rather than just the absence of being awake.
Physical resilience

The recovery I thought I'd simply have to accept losing is noticeably better.

And one result I didn't anticipate at all: the reflux I'd lived with for almost 36 years quietly disappeared. For the first time in twenty years, I was no longer taking any prescription medications. That, more than anything else, is what made this feel like something worth sharing beyond my own experience.

Why I built this

The reason

Real. Well-researched.
Quietly important.

I spent a long time applying careful, sceptical research to questions that most people accept at face value, and finding that the standard answers were often incomplete, sometimes wrong, and occasionally serving interests other than the person receiving them.

Zeta potential is in that same category: real, well-researched, quietly important, and almost entirely absent from mainstream health conversations because there's no commercial infrastructure around it. No drug to patent. No condition to diagnose. Just a mechanism that governs how well your blood moves, and a simple, daily intervention that supports it.

I built Zeta Plus because I couldn't find anything that did exactly this, formulated exactly right, at a price that made daily use realistic. So I made it myself. And then I kept making it, because the results, mine and others', justified continuing.

If you've read this far, you're probably the kind of person who asks the same questions I do. The research is real. The product is straightforward. And the only way to know whether it makes a difference for you is to try it.

Try it for a month

The only way to know
is to try it.

One sachet. One litre of clean water. 30ml each morning. A month's supply, and enough time to notice whether your body responds the way mine did.

$69
per month · Subscribe & Save
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Cancel anytime · Formulated in Australia · No fillers, no flavours